When Marcus first came to Luno Digital he was frustrated.
He had been paying $2,500 a month to a marketing agency for eight months straight. He had a dashboard full of leads. He had spent countless hours calling people who never picked up. And he had closed almost nothing.
He was spending $20,000 a year on marketing and had nothing to show for it.
Sound familiar?
Here is what happened when he switched to a pay per lead model.
The Old Way Was Bleeding Him Dry
Marcus runs a roofing company in the Southeast United States. Good reputation. Quality work. Fair pricing. The problem was never his service — it was the leads he was getting.
His agency was sending him names and phone numbers. That was it. No qualification. No follow up. No confirmation that these people actually wanted a roof replacement or even lived in his service area.
He was doing all the work himself. Calling. Texting. Chasing. And still coming up empty most of the time.
When he found Luno Digital he was skeptical. He had been burned before and was not ready to hand over more money to another agency making big promises.
So we told him something different.
You do not pay us anything upfront. You only pay when the lead is qualified and ready for an estimate.
That got his attention.
What the Pipeline Looked Like
When Marcus joined Luno Digital we built out his lead pipeline across five stages.
First every new homeowner inquiry came in as a Lead. Our team immediately began calling and texting to make first contact and start the qualification process.
Once a homeowner confirmed they had a real job, were in Marcus's service area, and were serious about moving forward — they moved to Hot Lead. Our sales team doubled down on follow up at this stage.
When the homeowner was ready to speak with Marcus and had a confirmed appointment scheduled they moved to Scheduled Appointment. This is the point where Marcus got involved. Not before.
After Marcus visited and provided his estimate the lead moved to Got Estimate and Follow Up. We tracked this stage to make sure nothing fell through the cracks and that follow up was happening consistently.
And then the final stage — Job Won.
The Results After 90 Days
Here is what Marcus's pipeline looked like after 90 days with Luno Digital.
Pipeline Snapshot
115 leads entered the pipeline. 49 converted to scheduled appointments. 35 received estimates with active follow up. 11 jobs were closed and won.
Total revenue from those 11 jobs — $133,400.
He paid nothing upfront. He paid nothing for the ads. He paid only for the qualified leads that actually made it through our pipeline to his door.
His cost per closed job was a fraction of what he had been paying his previous agency every single month for nothing.
What Made the Difference
Marcus did not close $133,400 because he suddenly became a better salesman. He closed it because the leads he was working were actually worth working.
Every homeowner he spoke to had already been called and texted by our team. They had already confirmed their job was real. They had already agreed to an appointment. They were ready.
He stopped wasting time chasing cold contacts and started spending his time closing warm qualified homeowners who actually wanted his service.
That is the difference a structured qualification pipeline makes.
Is This Model Right for You
If you are a contractor currently paying a retainer every month and not seeing a clear return — ask yourself one question.
Would you rather keep paying regardless of results or only pay when a lead is qualified and ready for an estimate?
If the answer is obvious — visit lunodigital.com and book a discovery call. We will walk you through exactly how the pipeline works and what you can expect in your market.
No upfront fees. No retainers. No ad spend invoices.
Just qualified leads that are worth your time.
About Luno Digital
Luno Digital is a United States based contractor lead generation company. We fund our own advertising, qualify every lead through our in house sales team, and only bill contractors when a lead is verified and ready.
Visit lunodigital.com to learn more.