We fund the ads
Luno Digital covers the Meta, Google, and local outreach cost on our side.
Pure Pay-Per-Lead for Contractors
STOP PAYING UPFRONT. PAY PER LEAD.
Pay per qualified lead. No upfront, setup, or ad spend fees.
Most agencies stop at clicks. Luno Digital is built to protect lead quality before a contractor ever pays.
WE ACTUALLY GIVE A F*CK.
About lead quality. About real opportunities. About not hiding behind dashboards while contractors pay for weak enquiries and bad follow-up.
Pay per lead
No setup fees
No retainers
We fund the ads
Qualified estimates
Results driven
Contractor-focused
Call and text follow-up
Estimate ready
Right homeowners
How It Works
QUALIFIED LEADS. NOT RAW ENQUIRIES.
We fund the ads, target the right homeowners, and have our sales team call and text every lead until it is ready.
Target the right homeowners
Campaigns focus on the right service areas, search intent, and budget fit from the start.
Our sales team calls and texts
A real rep works every lead until the homeowner is ready for an estimate.
Only billable when ready
You only pay when the lead is real, qualified, and ready for the next step.
Ad Examples
How we run outreach.
We use real local creative and clear offers, not low-trust bargain ads.
Our ads
Trust-first creative
What we avoid
Cheap discount positioning
Before Any Lead Is Billable
Every billable lead has to clear the basics.
Before a lead is treated as billable, Luno Digital checks the details that matter most.
We confirm the person and the details are real before the lead is fulfilled.
Service location is checked so poor-fit geography does not get passed on.
The requested job is checked against the type of work you actually want.
We look for seriousness and timing, not casual browsing.
Targeting
Right homeowners only
Primary service zone
Channels
Meta + Google
Service area
Local only
Homeowner fit
Budget checked
Intent
Ready to talk
Paid Ads
Luno covers the spend
We front the Meta and Google spend ourselves, so you are not paying setup fees, monthly retainers, or separate ad invoices before leads start coming through.
Campaigns
Meta + Google live
Setup fee
$0
Ad spend invoice
$0
You pay
When lead is qualified
Qualification
Estimate-ready follow-up
Hey Jarrod, just confirming you are looking at a full roof replacement for your home, correct?
Yes
Got it. Is this for a single-family home you live in?
Single Family home
Do you know roughly how old the current roof is?
It is 27 years old
What is driving the replacement right now?
It is leaking quite bad
Pay-Per-Lead Model
NO UPFRONT FEES. NO SETUP FEES. NO RETAINERS.
No setup fees. No retainers. No ad spend invoices. Pay only when a qualified lead is delivered.
No upfront fees
No setup fees
No monthly retainers
Pay only per qualified lead
FAQ
Straight answers.
Clear enough to understand quickly, simple enough to avoid the usual agency fluff.
You pay only for qualified leads. No retainers, setup fees, or ad spend invoices.
No. We fund the ads, target the right homeowners, and have our sales team call and text until the lead is ready.
At minimum, we verify contact details, check location, match job scope, and confirm timing before a lead is treated as delivered.
Because it keeps the incentives aligned. If the lead is not good enough to deliver, it should not become your bill.
Book Call
Book Phone Call
Use this quick call to see how the pay-per-lead model works, how leads are qualified, and what you actually pay for.